Pearson Ranch is a family owned grower and distributor of top quality citrus fruit. One of the first growers to market its fruit, Pearson Ranch sought to be different from other orange growers with an adventurous market identity. The identity campaign was expanded along with its products; marmalade, smaller snack-sized oranges (Love Oranges), pummelos, etc. The orange symbol was made from combining several 19th century illustrations, brought up to date with intense colors and silver metallic orchard background. Fonts: Benguiat, New Baskerville Italic.
